There are plenty of venues where books are sold. This information and the next series of blog postings will specifically discuss where self-published authors should focus selling their printed books to garner the greatest profit.
At Dog Ear Publishing, we emphasize the need to focus book selling efforts where an author will be most profitable. When it comes to book selling profits for a self-published author the quality of a sale usually trumps quantity. I’ll explain.
Here’s some general background on sales averages for the self-publishing industry. The average self-published author sells 150 books during that title’s lifetime. Is this news to you? (By the way, authors who publish through Dog Ear Publishing sell considerably more. Our authors sell, on average, 250 units per year. But, there are reasons for this that I’ll focus on in another posting.) The takeaway point is that most self-published authors don’t sell a lot of books.
Here’s another takeaway point…
Most book sales are categorized as “distribution sales”. Distribution sales are those sales that occur at a bookstore – brick and mortar or online. Any book sale that occurs at a bookstore is referred to as a distribution sale. The average profit that a self-published author makes from a distribution sale is $1.00 to $3.00. This is an important conversation to have with a self-publishing company while you do your research. The publishing company should be able to tell you how much you’ll make (an actual dollar figure) when your book sells through distribution. I’ve included a basic formula to help you understand how distribution profits are determined here at Dog Ear Publishing.
Distribution Profit Formula.
Retail Price (RP) – Wholesale Discount (WD) – Cost of Printing (CoP) = Author Profit.
To increase your success and profitability through Distribution Sales you need to have a low printing price and a competitive retail price. Here’s the final take away point for this week’s blog post. Distribution Sales aren’t very profitable. (Read the entire article on why Bookstore Sales aren’t profitable.)
Dog Ear Publishing is a publishing services provider specializing in editing, custom-built books, book printing, book distribution, book marketing, and so on. Dog Ear Publishing is located in Indianapolis, Indiana and takes pride in producing a product from start to finish in America’s heartland.