Here are the Top Ten Mistakes Authors Make by Guy Kawasaki. The blog post is short and very direct. Guy is effective at boiling everything down to its publishing essence.
In particular, #2 and #3 are extremely important. #2 is Hire a professional to copy edit your manuscript and #3 is have a professional design your cover. These two items are critical for a printed book or an E-book.
Dog Ear Publishing offers self publishing and print on demand services. Printed books, E-books, Audio Books, Editorial Services, Book Distribution and Book Order Fulfillment.
Visit Dog Ear Publishing to learn more.Or, contact Miles Nelson at 866-823-9613